Daniel Manaus's profileKeenwork Branding's profile

itaú Bank - Actions of Positive Impact

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branding after effects kinetic typography 2D Animation Kinetic Type motion design Type Animation typography design animation


I teamed up with Keenwork to develop a brand film for Itaú to reflect upon the initiatives created to fight the pandemic in 2020.

Itaú Unibanco is one of the largest private banks in Brazil. In addition to investments in social projects that impact education, sports, culture, and urban mobility, it also destinated resources to help entrepreneurs and medical institutions during the pandemic.


branding after effects kinetic typography 2D Animation Kinetic Type motion design Type Animation typography design animation



branding after effects kinetic typography 2D Animation Kinetic Type motion design Type Animation typography design animation
branding after effects kinetic typography 2D Animation Kinetic Type motion design Type Animation typography design animation
branding after effects kinetic typography 2D Animation Kinetic Type motion design Type Animation typography design animation


One of the project's most significant challenges was getting the right screentime for the data and avoiding getting lengthy or straight-out confusing. 

We had several meetings with Itáu's marketing team and tried several approaches until we hit the right spot.


branding after effects kinetic typography 2D Animation Kinetic Type motion design Type Animation typography design animation
branding after effects kinetic typography 2D Animation Kinetic Type motion design Type Animation typography design animation
branding after effects kinetic typography 2D Animation Kinetic Type motion design Type Animation typography design animation
branding after effects kinetic typography 2D Animation Kinetic Type motion design Type Animation typography design animation


Thanks for watching
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Creative Director: Felipe Castellari
Animation: Manaus
Design: Beatriz montalto, Manaus
Composer: Felipe Ayres
Sound Design and mixing: Ale Rogoski


itaú Bank - Actions of Positive Impact
Published:
Daniel Manaus's profileKeenwork Branding's profile
Multiple Owners

Owners

Daniel Manaus's profile
Belo Horizonte, Brazil
Keenwork Branding's profile
São Paulo, Brazil

Credits

Keenwork Branding's profile

itaú Bank - Actions of Positive Impact

Impacto Positivo is a branding manifest to inform social actions in 2020 made for Itaú Unibank.

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